The advantages of holding your event in hybrid mode
Hybrid events are now a real trend, both in the professional and private sectors. Combining remote and face-to-face events, they have been massively adopted since the Covid-19 pandemic. So what are the advantages of organizing this kind of event?
Creativity and modernity in your event
Hybrid event rhymes above all with originality and modernity. Indeed, this is a new trend that is becoming more and more vocal, but one that you could be the pioneer of in your environment. By organizing your event in hybrid mode, you could surprise your guests with this concept. The deployment of highly sophisticated equipment and the double visibility are positive points that will make your reputation with your customers and suppliers.
Unlimited income opportunity
Thanks to a hybrid event, you can play on the strengths of both the face-to-face and virtual modes, especially if your event is paid. In other words, it is possible to sell an unlimited number of tickets for remote participants, and you can set up a VIP ticket system for those who wish to attend physically. Sell more to the guests in attendance and sell in bulk for those attending from afar.
An international scope for your event
The main advantage of organizing a hybrid event is that your target audience is not limited by geography. Indeed, thanks to the Internet, you can invite participants who are thousands of miles away from your reception, which undoubtedly increases the visibility of the event. Thus, it is possible to invite important personalities without having to spend money on airfare or accommodation.
Directly reusable event
At a hybrid event, you use highly sophisticated audiovisual recording equipment. The entire reception is recorded, giving you access to content that you can later use on your websites or to promote future events. You can even invite a new audience to watch the event offline.
An excellent opportunity to collect customer data
Most of the time, when you invite people to attend a virtual or hybrid event, you invite them to register on your web page. By doing so, you can more easily collect a database of your potential customers or suppliers. During or after the event, you can even give them a short survey that will provide you with more useful information for your marketing strategies.
An opportunity for the public to choose
When organizing a hybrid event, you can either directly designate who will attend physically and who will attend remotely, or let them choose by indicating that seats are limited.
With the second option, the audience has the choice of going to the reception or watching it from a screen. Note that most of the time, the people who can attend the event in person are designated in advance. These are usually important people such as financial partners, large customers or key suppliers.
In any case, organizing an event in hybrid mode allows you to control all aspects of the preparations. And to make sure that everything goes smoothly, you can call on our services. At SYNC Productions, we provide you with the essential equipment for your hybrid event. Contact us for more information.